On Search

17 Ways Search Engines Judge the Value of a Link by Rand Fiskin

In SEO we all know two things for sure, Content is King and Links are Queen and the more you have of both quality content and quality links you will perform.

Rand Fiskin over at SEOmoz.org has great article 17 Ways Search Engines Judge the Value of a Link

Give it a look, not only will you understand links better but also be able to explain them to clients in a way that they will understand.

Google Content Network Whitepaper Fact or Fiction

Google released a whitepaper titled "CPA Performance Trends on the Google Content Network." The whitepaper has the following findings, all very positive about how Google AdSense performs:

1. Ads on the Google Content Network are likely to be as cost-effective - or even more cost-effective - than ads on the search network.
   • The median advertiser has a content CPA that's about 2% lower than their search CPA.
2. The Content Network drives a significant share of total conversions.
   • The Content Network drives nearly 20% of total conversions for the median advertiser.
3. Conversion rates are higher for advertisers who used either of two AdWords campaign management controls: the Conversion Optimizer and site exclusion.

Is it fact or fiction.. just plain marketing speak from Google. That is exactly what is being a talked about over at WebmasterWorld.