Yahoo! Microsoft vs Google

Shape, Change, whatever you want to call it; $44 billion and some change gets software giant Microsoft a front-row seat at the search engine ball. Combining assets is the only way to come close to competing with giant Google.

Adding more servers; Google is up to 467,000 servers and over 30 data centers. Google invests $2 billion/year in their data centers. This is all built under one core mission whereas Yahoo! and Microsoft have very different cultures and must begin to integrate quickly if they expect to compete effectively in this fast moving space.

When it comes to online advertising dollars, the upside for Yahoo! and Microsoft is big; this is the first significant change in search for 2008 and it feels good.

I hope all my friends at Yahoo! do well during this transition and I certainly wish them a prosperous future.

Shape, Change, whatever you want to call it; $44 billion and some change gets software giant Microsoft a front-row seat at the search engine ball. Combining assets is the only way to come close to competing with giant Google.

Adding more servers; Google is up to 467,000 servers and over 30 data centers. Google invests $2 billion/year in their data centers. This is all built under one core mission whereas Yahoo! and Microsoft have very different cultures and must begin to integrate quickly if they expect to compete effectively in this fast moving space.

When it comes to online advertising dollars, the upside for Yahoo! and Microsoft is big; this is the first significant change in search for 2008 and it feels good.

I hope all my friends at Yahoo! do well during this transition and I certainly wish them a prosperous future.

Comments

[Douglas Kwong]

I agree with you, Google is getting entirely too big and such a large influence is bad on the industry. I hope MSN and Yahoo can gain some share.